About
Hi! I’m Kristin. An outgoing, energetic and versatile creative problem solver with over 17 years of experience. I’m New Yorker at heart but call DC my home. I’m a lover of all things orange, and enjoy visiting new places, planning dinner parties, wearing bright colors and eating delicious things. I’m a converted cat lover, after adopting Sookie Sioux, a fancy grey tuxedo lady , and most recently Ralphie Lou a silly floofy black tux kitten.
Experience
NCTA, Director - Art & Design {2023—Present}
NCTA, Senior Visual & Interactive Designer {2018—2023}
• Establish brand identity for all NCTA brands and ensure integration into design materials, marketing campaigns, and websites
• Execute and manage the creative process for project teams to guarantee consistent quality and effectiveness
• Oversee strategy and art direction for contractors and agencies to create innovative and on-brand content
• Work closely with executive office and senior leadership on various high-profile internal and external special projects
• Introduce streamlined processes, ensuring clear communication and expectations on projects
• Collaborate with development team to iteratively enhance site experiences and ensure design feasibility and consistency
• Produce digital media for the website and design interactive user experiences for data visualizations and storytelling
• Direct and manage all elements of online experience development, including information architecture and usability
• Build wireframes, prototypes, high-fidelity visual designs, and design systems
• Solve complex challenges with simple and clear solutions that address audience and stakeholder needs
Vanguard Communications, Visual Communications Designer {2017— 2018}
• Conceptualized and created engaging and award-winning solutions for the agency and its clients.
• Developed design solutions for mission-driven nonprofits and government agencies
• Presented design concepts, contributing to pitches, brainstorming sessions, project scoping and budget estimates.
• Worked with the senior leadership team to assist in business development and internal capabilities and marketing
• Managed and created engaging content for the company’s Instagram account to attract and grow follower base
The Pew Charitable Trusts, Senior Graphic Designer {2013—2017}
• Visualized content and maintained consistent quality and branding across all media channels
• Led multiple projects, collaborating with creative director, editorial team and clients
• Implemented creative standards for the new Pew Environment Instagram account and supervised daily activity
• Guided social media creative efforts, including developing templates, leading trainings, and overseeing designs
• Aided photo editor in researching and selecting photographs to drive visual storytelling
• Provided direction and feedback to contract designers, as well as mentorship and training for junior staff
Entertainment One U.S., Senior Graphic Designer {2010—2013}
• Partnered with marketing, sales and clients to create innovative DVD/Blu-ray packaging
• Achieved effective and engaging design collateral for both print and web
• Worked closely with marketing and sales team to create engaging content that would increase sales
• Mentored junior designers and managed department in absence of Creative Director
• Specialized in ideation and design of exhibition booths and promotional materials for Comic Con San Francisco and New York
OR-Live, Inc., Digital Media Designer {2007—2009}
• Developed and designed client event websites, print materials, digital ads and webpages for a multitude of major hospitals
• Constructed ideas and materials for marketing and sales, that supported branding and kept a cohesive visual language
•Managed and maintained meaningful relationships with vendors and high-profile clients
Education
General Assembly | UX Design {2018}
10 week intensive part-time course in User Experience Design
Brainco: The Minneapolis School of Advertising {2016}
Intensive online advertising course focusing in art direction and copywriting
University of Hartford, {2003—2007)
Bachelor of Fine Arts in Printmaking, minor in Art history, Graduated Cum Laude
Technical Skills
Adobe CC Suite | Photo editing and manipulation | Illustration and animation | Design principles and typography
Creative concepting | Digital strategy and marketing | XD, Sketch, Invision | Wireframing and prototyping | Understanding of HTML/CSS
Recognition
Graphic Design USA, Health + Wellness Design Awards, Infographics {2018}
2017 National Prevention Week Outcomes Report, SAMHSA
2017–18 Annual Report, SAMHSA
Graphic Design USA, Health + Wellness Design Awards, Infographics {2017}
Get Ahead of Stroke infographic, SNIS
Graphic Design USA, In-house Design Awards, Invitations and Cards {2009}
OR-Live Note-card